Social Media Marketing may be the process of gaining attention and web traffic through the social media marketing sites. During this process, usually creative content to reach the masses through publicity from the third-party trusted source must be created in order for visitors to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the marketplace audience intended. Every web marketer needs to have a goal, a product, a service and a cause to market through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That may be probably the hardest section of entering into the social media challenge, and to any extent further, every single effort will donate to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.
The Social Media world is wide and more extensive than ever. This can be a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it an ideal vehicle to attain and target the right audience and achieve total success. Depends upon won’t care about video games, for example, but only the people that video games is part of their interests. In the event that you target male audience with ads of high heels on sale, maybe a number of them would go and buy some or 2 because of their wives, but a pair or 2 is not the kind of impact you would like to have. Therefore, you focus on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”
First, we need to know the basic social media sites
Facebook
Holding more than 900 million users, if you’re already a Facebook user this may not be really new to you, but there are several features worth mentioning. You can create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you want to provide or the product you are trying to sell. This way, you can create a data base of people which will share your posts with their friends and therefore create the constant chain. Most of these social media sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or mobile phone get always linked to media in a manner that you should take full advantage of. People get on Facebook, in virtually any situation, while commuting, in the park, at home, at school, at the job. Then you’re there, promoting your organization for it to be displayed in the news headlines feeds, and you would be there, constantly doing your brain trick game to the point that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!
Blogs
Blogs are an easy way for folks to communicate in a semi-professional way with regards to quality of content. Quality content is always the key to an excellent writing and therefore, an excellent blogging. There are many blogger CMS (content management service) where you could get yours up and running for free in under 5 minutes, many of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of many tricks here’s knowing your audience, your market, who you’re targeting and what you want to accomplish with that. Now this has to do with some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is put simply, utilizing the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It must be linked to your posts and at exactly the same time, you have to make sure you work with a keyword search tool to check on the competition and amount of search this given keyword has. The cheapest the competition and highest number of searches it gets in a month, the more convenient for you. If you were to market your website holding a service of technical support chat, you’ll have to make the keywords very specific so people that are trying to find your service would find you first. It is, for example tech support team for Windows, then you’ll have to include specific words, as going a bit more straight to the point. Because the competition would be really high and Windows technical support is a wide content, you’ll focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point will be the most successful way to do it and you also would rank higher in a search engine and people would find your product easily. From “TECH SUPPORT TEAM Chat” to ” Personal Growth for Windows 7 and XP” you can see how we are narrowing the concept of the service you offer rendering it more specific, detailed and then competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and the ones sites offering the services you are not related to won’t steal your chances to be found for people that are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on a search engine by including the right tags.
Then we have the SOCIAL MEDIA MARKETING integration again in your blog space. There are plenty of options to share the content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to talk about and like or dislike. You must look for the options make it possible for them (in the rare case they’re not enabled by default) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you’re encouraging people to share your stories on other media sites just like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.